Blokes aren’t as thick-skinned as they might like to think when it comes to skin cancer, so Jewson has teamed up with Macmillan Cancer Support for Sun Awareness Week to alert them to the issue.
Skin cancer (malignant melanoma) is the fifth most common cancer in the UK and diagnosis rates are rising faster than any of the current commonly diagnosed cancers. Men, particularly those who work outdoors like builders and construction workers are at even greater risk of developing the disease.
During the course of the week, Jewson is providing skin cancer and sun awareness information in-branch and signposting its customers to local Macmillan support services.
With a largely male workforce and a predominantly male customer base the builders merchant is clearly perfectly placed to support Macmillan in the campaign and help raise awareness amongst this hard to reach audience.
“Skin cancer is often overlooked in comparison to other cancers, but the numbers of people being diagnosed have risen fivefold since the 1970s,” said Macmillan skin cancer clinical nurse specialist, Carol Goodman. “We need to encourage more men to be aware of the signs and symptoms of cancer, so we’re particularly thrilled to have the support from Jewson to help us reach a particularly hard to reach group about this important issue.”
Peter Stringer, Jewson’s managing director said: “It is shocking that the number of people diagnosed with skin cancer is on the rise. Through working with Macmillan to raise awareness in our branches this Sun Awareness Week, we hope to be able to educate our male customers and colleagues to take control of their health and seek medical help sooner.”
Men are a particularly hard to reach audience for Macmillan due to the fact that they are less aware (and therefore are less likely to report) signs and symptoms of cancer than women – despite being 60% more likely than women to get cancer.
Jewson employees in branches are supporting Sun Awareness Week in the hope that their week long awareness campaign will help Macmillan inform and educate more men about the importance of early detection and diagnosis of skin cancer.