The Design Council is the national strategic body for design. It promotes the use of design throughout the UK's businesses and public services. Through their work they demonstrate that design can play a vital role in strengthening our economy and improving our society.

Announcing the appointment John Denham, Secretary of State for Innovation, Universities and Skills said:

"I am thrilled that Sir Michael Bichard has agreed to take on this important role at a time when design is acknowledged as central to international business competitiveness, innovation performance and wider social well-being.

"As a public figure with a world-wide reputation in the fields of education, government and the creative arts, Sir Michael is well placed to tackle the important agenda the Design Council seeks to address."